Insights
Our take on interim leadership, digital transformation, the public sector and the acceleration driven by AI.
Knowledge hubs
Our in-depth guides — the cornerstone pieces our articles point to.
Data governance: from by-product to managed asset
Open the hub →NIS2 guide · public sectorNIS2 for (semi-)government: the complete guide
Open the hub →Sustainability marketingSustainability as a revenue model, not a cost centre
Open the hub →Knowledge hubThe information security compass: from BIO and ENSIA to NIS2 and DORA
Open the hub →Articles
Article · August 2026From gatekeeper to partner: gathering citizen input for property valuation
Since the Dutch Environment Act reduced the number of permits, government loses more than a contact moment: it misses a wealth of data that permit applicat…
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Article · August 20265 signs you have lost control of your data
You rarely lose control of your data in one go. It creeps up: a stray export here, a registration without an owner there, a report no one quite trusts. Unt…
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Article · August 2026Data sovereignty: reducing dependence on US big tech
Data sovereignty is high on every public organisation's agenda in 2026. The question is no longer whether you work with the cloud and AI, but where your da…
Read more →Article · August 2026From data to dashboard: data insight that steers
Almost every organisation has dashboards, yet in the public sector we keep hearing the same sigh: we have plenty of data, but we don't steer with it. Real …
Read more →Article · July 2026Five lessons from the near-takeover of DigiD
The near-takeover of DigiD by an American party was one of the clearest lessons in digital sovereignty the public sector has had in years. A vital system u…
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Article · July 2026AI in the public sector: how to start responsibly under the AI Act
AI in the public sector promises a great deal: faster handling, less manual work and staff who regain time for the work that truly matters. At the same tim…
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Article · June 2026What does an interim CMO do (and when should you hire one)?
An interim CMO sounds like an expensive temporary boss who leaves behind some nice plans and then walks away. In practice it is something quite different: …
Read more →Article · June 2026Digital transformation in the public sector: where it goes wrong (and how to make it work)
Almost every public organisation talks about digital transformation. Yet many initiatives stall in drawn-out procurement, half-finished programmes and soft…
Read more →Article · June 2026Information Security in 2026: from BIO and NIS2 to AI Governance
In 2026, information security is no longer a separate box next to day-to-day service delivery, but its backbone. BIO, NIS2 and the AI Act now land on the s…
Read more →Article · June 2026Best Value in digital tenders: choose on value, not the lowest price
The lowest price feels safe, but it rarely delivers the best solution in complex digital projects. Best Value flips the logic: you select the supplier who …
Read more →Article · June 2026AI Readiness: 6 Questions to Find Out Where Your Organisation Stands
Almost every leadership team wants to 'do something with AI'. But the real question is rarely whether it is possible and almost always whether the organisa…
Read more →Article · June 2026NIS2 for the public sector: what to do right now
NIS2 for government is no longer a distant concern: the Dutch Cybersecurity Act is on its way and directly affects municipalities, provinces, water authori…
Read more →Article · June 2026The EU AI Act in practice: a checklist for your organisation
The EU AI Act is no longer a distant prospect: the first prohibitions have applied since February 2025, and the bulk of the AI regulation takes effect in A…
Read more →Article · June 2026Speeding up WOZ objection handling with dashboards
The annual peak in WOZ objections puts every valuation team under pressure: the statutory deadline of 31 December looms, no-cure-no-pay agencies file objec…
Read more →Article · June 2026Data quality: the indispensable foundation under AI
AI only delivers value when data quality is in order. Anyone building a chatbot, predictive model or smart assistant on messy data will inevitably get mess…
Read more →Article · June 2026What does an interim CMO cost? Rates, models and what you get
What does an interim CMO cost? It's usually the first question we get, and rightly so: interim CMO rates vary widely and the price says little without cont…
Read more →Article · June 2026Interim CMO, marketing agency or full-time CMO: what fits when?
The choice between an interim CMO vs agency, or between an interim CMO or full-time CMO, confuses many SME and public-sector organisations. When you hire m…
Read more →ArticleContent, our assets of the future
Content; Our assets of the future ?! Oct 27 Written By Tom de Waard In the current era, the internet can no longer be ignored in our exploration process, a…
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