About us
DWDA is a family firm: father and son, thirty years of digital experience and a fresh data mindset — at one table with you.
Our story
Since 1993 DWDA has helped organisations accelerate digitally — from brand campaigns and e-commerce to the digitalisation of the public sector. We are small, direct and results-driven: not a bulky agency with overhead, but two committed specialists who operate the controls themselves. Our common thread is strategy you actually execute, with AI and governance as the accelerator.
Tom de Waard
Founder · Interim CMO & digital transformation partnerFounder of DWDA and interim CMO. For over thirty years — since 1993 — Tom has helped organisations from SME to multinational with digital strategy, marketing and transformation. As the face of an award-winning digital case at Nutricia (Danone) he won several public awards, including the Customer Data Award and the LOVIE Awards. As Marketing Director he built a distinctive sustainability positioning at FlexIT — from evidence to revenue model. In recent years he has focused strongly on the public sector: he helps (semi-)government organisations, such as Sabewa Zeeland, modernise and make use of today's systems and techniques — with information security and compliance as the fundamental starting points. Tom translates strategy into execution, with AI and governance as the common thread.
LinkedInLars de Waard
Business analyst · data & BIBusiness analyst focused on data and business intelligence. Lars turns raw data into usable insight and working dashboards — the engine behind data-driven decisions and responsible AI. Within DWDA he connects technology and analysis to strategy: from data quality in base registrations to monitoring objection handling. That way he makes sure digital ambitions actually pay off, measurably.
LinkedIn