Interim CMO · Digital transformation · Breda

Interim CMO & partner in digital transformation

From strategy to working delivery — for SMEs, multinationals and the public sector. No non-committal plans, but solutions that run in production.

20+ years of experience SME to multinational public sector regional and global
The team behind DWDA
20+
years in digital strategy, growth & transformation
3 years
platform built within a government organisation
SME → multinational
from regional to globally active
What we do

Strategy that works — and gets built too

We combine strategic thinking with actual delivery. That is rare, and exactly where we help organisations move forward.

Specialism

Digital transformation within the public sector

In recent years we digitalised a government organisation from the inside — not with a report, but with a working platform that runs in production every day.

Base registrations, strict regulations, legacy systems and a political-administrative context: we know that playing field and how to still achieve pace and results within it.

In practice

Regional tax collaboration

Development and leadership of a change-processing platform: reliably automating updates from national base registrations, with data quality as the engine beneath the entire levy process.

3 yrsin production
data quality
manual work
Approach

From strategy to embedded results

A pragmatic, test-and-learn approach in which delivery matters just as much as the plan.

Strategy & roadmap

Clear direction, tied to your goals and statutory remit. Concrete and executable.

Build & deliver

Cross-functional teams, working products and platforms — delivered, not just conceived.

Embed & hand over

New ways of working that stick, even after we have gone.

The team

The people behind DWDA

DWDA is not a one-person shop. A close-knit team that combines strategy and delivery — from boardroom to working platform, for SMEs, multinationals and the public sector.

TdW

Tom de Waard

Founder · Interim CMO & digital transformation

Over 20 years of experience. Thinks strategically at board level and delivers the working end product. Specialist in digital transformation within the public sector.

LdW

Lars de Waard

Business analyst

Translates complex business challenges into clear requirements and workable solutions — the bridge between business and technology. Backs up choices with a strong data and BI background (business intelligence, analytics, Tableau).

Award-winning

Proof from practice

From award-winning work for Nutricia (Danone) to platforms and dashboards for the public sector.

View our cases
FAQ

Frequently asked questions

What does an interim CMO do?

An interim CMO temporarily takes marketing leadership — from strategy to working execution. Available quickly, without a long contract, for SMEs to multinationals.

Do you also work for the public sector?

Yes, it is our specialism: digital transformation, information security (BIO/ENSIA/NIS2), WOZ dashboards and Best Value procurement.

What is the difference between your vouchers?

Fixed-price starter products you buy directly; retainers (Light, Target, Focus) run per month; for projects and interim leadership we tailor the engagement.

Do you also help with AI?

Yes — from strategy and quick wins to responsible use with governance (EU AI Act). We make sure AI delivers value without new risks.

How quickly can you start?

Often within a few weeks. Book a no-obligation introductory call and we'll discuss your challenge and approach.

Ready to accelerate your digital transformation?

Discuss your challenge with no obligation — commercial or public.

Schedule an intro call